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Tega Industries (C1)

Jain, Abhinandan K; Mohanka, Madan

IIMA-MAR0506 | Published January 02, 2020 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

Madan Mohanka, Managing Director of Tega Industries, a start-up organization, was reviewing the marketing strategy and plan for introducing new improved wear-resistant rubber products in India in min... Read More