Author Profile
Mitchell, Jordan
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, Jordan
M-0849 | Published May 24, 2013 | 8 pages Case
Collection: Darden School of Business
This case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy ... Read More
Qwest Communications Bond-Swap Offer: Explanatory Note
Hild, Matthias; Mitchell, Jordan
QA-0668 | Published September 09, 2005 | 2 pages Technical Note
Collection: Darden School of Business
This note explains relevant aspects of bankruptcy proceedings and the "rule of absolute priority" in the context of the case (UVA-QA-0647). It is intended to assist students without sufficient knowled... Read More
Levi's at Wal-Mart?
Farris, Paul W.; Shames, Ervin R.; Mitchell, Jordan
M-0711 | Published May 10, 2005 | 24 pages Case
Collection: Darden School of Business
In early 2002, Levi Strauss was considering rekindling its Wal-Mart relationship with a new value brand. How should the brand be developed to preserve sales with existing customers in other channels? ... Read More
Qwest Communications: Bond-Swap Offer (A)
Hild, Matthias; Mitchell, Jordan
QA-0647 | Published January 27, 2005 | 11 pages Case
Collection: Darden School of Business
By the end of 2002, Qwest Communications Inc., a major U.S. communications company, was reaching a precarious level of illiquidity in the face of huge debts. To reduce that debt, Qwest offered its ins... Read More
Qwest Communications: Bond-Swap Offer (B)
Hild, Matthias; Mitchell, Jordan
QA-0648 | Published January 27, 2005 | 3 pages Case
Collection: Darden School of Business
This case is the epilogue to UVA-QA-0647. Students can learn about the outcome of Quest's swap offer for unsecured bonds. Read More
Free Email: Google, MSN Hotmail, and Yahoo! (A)
Hild, Matthias; Mitchell, Jordan
QA-0642 | Published November 11, 2004 | 14 pages Case
Collection: Darden School of Business
In April 2004, Google?the world's leading search engine?sent shock waves through the popular press when it announced Gmail, a free email service boasting one gigabyte in free storage. At the time, the... Read More
Free Email: Google, MSN Hotmail, and Yahoo! (B)
Hild, Matthias; Mitchell, Jordan
QA-0643 | Published November 11, 2004 | 2 pages Case
Collection: Darden School of Business
This B case describes the response by Hotmail and Yahoo! to Google's introduction of Gmail as of winter 2004. See also the A case (UVA-QA-0642). Read More
Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Farris, Paul W.; Kang, Eric; Mitchell, Jordan
M-0695 | Published August 03, 2004 | 17 pages Case
Collection: Darden School of Business
The Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Po... Read More
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, Jordan
M-0663 | Published January 13, 2002 | 12 pages Case
Collection: Darden School of Business
This case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The cas... Read More