Author Profile

Author Image

Mitchell, James

The Apple iPhone (Abridged)

Farris, Paul W.; Spekman, Robert E.; Mitchell, James

M-0851 | Published July 05, 2013 | 8 pages Case

Collection: Darden School of Business

This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel ma... Read More

The Apple iPhone

Farris, Paul W.; Spekman, Robert E.; Mitchell, James

M-0765 | Published July 31, 2008 | 14 pages Case

Collection: Darden School of Business

This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel ma... Read More