Author Profile

Mitchell, James
The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, James
M-0851 | Published July 05, 2013 | 8 pages Case
Collection: Darden School of Business
This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel ma... Read More
The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, James
M-0765 | Published July 31, 2008 | 14 pages Case
Collection: Darden School of Business
This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel ma... Read More