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Marketing Economics

Farris, Paul W.; Moore, Marian C.; Wilcox, Ronald T.; Johnson, Richard R.; Mentus, Ron

M-0648 | Published August 07, 2001 | 10 pages Technical Note

Collection: Darden School of Business

The purpose of this note is to prepare the student for a series of exercises in making marketing economics calculations. These calculations are not replacements for spreadsheets or more detailed econo... Read More