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Mellace Family Brands, Inc.: Building a ...

Hess, Edward D., G...

Case

Mellace Family Brands, Inc.: Building a Socially Responsible Enterprise

Hess, Edward D.; Glinska, Gosia

ENT-0118 | Published July 27, 2009 | 10 pages Case

Collection: Darden School of Business

Product Details

This case illustrates how two entrepreneurs bootstrapped their start-up, overcame the challenges that accompany growth, and built a successful business while remaining socially responsible.

Bootstrapping a start-up; managing the challenges of growth; raising capital; staying true to your values; building an internal consistent system that promotes making profits as well as doing good.