Author Profile
McDonald, Rory
Seek and Destroy: AI’s Challenge to Google’s Business Model
Harris, Jared D.; McDonald, Rory; Klopfenstein, Amy
S-0494 | Published April 28, 2026 | 24 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a senior executive at Google, as she grapples with how the firm should respond to generative AI. On one hand, it is imperative for Google to effectively compe... Read More
Expertise Disrupted? Consulting Confronts Generative AI
McDonald, Rory; Harris, Jared D.; Klopfenstein, Amy
S-0477 | Published September 16, 2025 | 13 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a partner at McKinsey & Company, Inc. (McKinsey), as she grapples with how the firm should respond to generative AI. Although management consulting was resili... Read More