Author Profile
McDonald, Rory
Eli Lilly and GLP-1s: Direct-to-Consumer Pharma?
McDonald, Rory; Klopfenstein, Amy; Bhat, Akash; Chapman, Louis; Ivester, Kyle
S-0499 | Published August 25, 2026 | 14 Pages Case
Collection: Darden School of Business
Set in November 2023, this case asks students to consider whether Eli Lilly and Company (Lilly) should launch LillyDirect, a direct-to-consumer (DTC) digital health-care platform. The case examines th... Read More
Seek and Destroy: AI’s Challenge to Google’s Business Model
Harris, Jared D.; McDonald, Rory; Klopfenstein, Amy
S-0494 | Published April 28, 2026 | 24 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a senior executive at Google, as she grapples with how the firm should respond to generative AI. On one hand, it is imperative for Google to effectively compe... Read More
Expertise Disrupted? Consulting Confronts Generative AI
McDonald, Rory; Harris, Jared D.; Klopfenstein, Amy
S-0477 | Published September 16, 2025 | 13 Pages Case
Collection: Darden School of Business
This case places students in the shoes of a partner at McKinsey & Company, Inc. (McKinsey), as she grapples with how the firm should respond to generative AI. Although management consulting was resili... Read More