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NTT DoCoMo 2003

Teisberg, Elizabeth; Matsumoto, Atushi

ENT-0048 | Published November 25, 2003 | 20 pages Case

Collection: Darden School of Business

This case provides a rich forum to illustrate a pioneer's move from innovation to profit. It shows the power of the dominant design, barriers to appropriability and complementary assets, as well as th... Read More