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Mariwala’s Family Entrepreneurship Challenges (A)
Navneet Bhatnagar; KAVIL RAMACHANDRAN; SOUGATA RAY; Moksh Garg Case ISB374 / Published March 31, 2023 / 19 pages. Collection: Indian School of Business
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Product Overview

This case discusses the leadership succession dilemma faced by Harsh Mariwala, CEO of Marico Limited, a fast-moving consumer goods company. Harsh wishes to relinquish the post of CEO and is in search of a capable successor. The company has complex business operations within India and abroad, which requires an effective leader with a strong understanding of business strategy. Harsh has limited successor options within his family. Outside the family, Harsh is unsure whether someone from outside Marico will be a more appropriate choice than an old-timer from within the company. The choice of the successor is critical as it will determine the future of the business and that of his family.



Learning Objectives

This case aims to help the reader understand the challenges and complexities inherent in managing a leadership transition within a multigenerational family business and develop a deeper understanding of the underlying dynamics in such scenarios. This case is suitable for MBA and Executive Education courses on (a) Strategy, (b) Family business management, (c) Corporate governance, (d) Transgenerational entrepreneurship, (e) Managing conflicts, and (f) Institution building Company


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  • Overview

    This case discusses the leadership succession dilemma faced by Harsh Mariwala, CEO of Marico Limited, a fast-moving consumer goods company. Harsh wishes to relinquish the post of CEO and is in search of a capable successor. The company has complex business operations within India and abroad, which requires an effective leader with a strong understanding of business strategy. Harsh has limited successor options within his family. Outside the family, Harsh is unsure whether someone from outside Marico will be a more appropriate choice than an old-timer from within the company. The choice of the successor is critical as it will determine the future of the business and that of his family.

  • Learning Objectives

    Learning Objectives

    This case aims to help the reader understand the challenges and complexities inherent in managing a leadership transition within a multigenerational family business and develop a deeper understanding of the underlying dynamics in such scenarios. This case is suitable for MBA and Executive Education courses on (a) Strategy, (b) Family business management, (c) Corporate governance, (d) Transgenerational entrepreneurship, (e) Managing conflicts, and (f) Institution building Company