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The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation

Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo; Boccia, Murillo

M-1022 | Published December 15, 2021 | 16 pages Case

Collection: Darden School of Business

Between 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty grou... Read More