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Linetsky, Zuri
BP in Russia: Bad Partners or Bad Partnerships? (B)
Spekman, Robert E.; Linetsky, Zuri
M-0845 | Published December 20, 2012 | 4 pages Case
Collection: Darden School of Business
This second part of a two-part case provides the epilogue to the story of BP's conflicts with Russian oil partners and underscores the importance of alliance management. Read More
BP in Russia: Bad Partners or Bad Partnerships? (A)
Spekman, Robert E.; Linetsky, Zuri
M-0819 | Published September 14, 2011 | 9 pages Case
Collection: Darden School of Business
This case pairing is used in Darden's "Business to Business Marketing" course elective. Following the Deepwater Horizon oil spill, BP seeks to expand its assets and revenues, so it looks to Russia, bu... Read More