Author Profile
Lemley, Amy
Starbucks: Schultz Back in the Brew
OB-0970 | Published April 21, 2009 | 19 pages Case
Collection: Darden School of Business
Can the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's... Read More
The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, Amy
M-0768 | Published | 9 pages Case
Collection: Darden School of Business
Students identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying ... Read More