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Lemley, Amy

Starbucks: Schultz Back in the Brew

Snell, Scott; Lemley, Amy

OB-0970 | Published April 21, 2009 | 19 pages Case

Collection: Darden School of Business

Can the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's... Read More

The Tata Nano: The People's Car (A)

Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, Amy

M-0768 | Published | 9 pages Case

Collection: Darden School of Business

Students identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying ... Read More