Having acquired Allied Screens two years earlier, Lawrence Berger is now facing a set of challenges: First, he has lost his largest customer; second, recent sales initiatives were showing mixed results; third, he is facing increasing pressure from his lender. On top of all these challenges, he wonders whether it is time to purse alternative career options. The case requires students to qualitatively and quantitatively analyze and develop alternatives for Berger, given his personal objectives and strategic challenges.
