Author Profile
Koshy, Abraham
Scorpio from Mahindra: Brand Positioning
IIMA-MAR0378 | Published April 24, 2006 | 32 pages Case
Collection: Indian Institute of Management, Ahmedabad
Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic respon... Read More
