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Kiran, B S

Competition in Hyper-Local E-Grocery Space: Tokri.com

Kiran, B S ; Sharma, Rajat

IIMA-MAR0515 | Published January 05, 2021 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race.... Read More