Author Profile
Kiran, B S
Competition in Hyper-Local E-Grocery Space: Tokri.com
IIMA-MAR0515 | Published January 05, 2021 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race.... Read More
