Author Profile

Kim, Tami

• Andrew Yang: A New Way Marketing Campaign

  Kim, Tami; Yemen, Gerry
  Case
• Facebook, Cambridge Analytica, and the (Uncertain) Future of...

  Kim, Tami; Yemen, Gerry
  Case
• Facebook: Managing User-Generated Content

  Kim, Tami; Yemen, Gerry
  Case
• Mastercard: Getting in League with Legends

  Kim, Tami; Steenburgh, Thomas J.; Yemen, Gerry
  Case
• Customer Insights

  Venkatesan, Rajkumar; Kim, Tami
  Exercise
• Customer Journey Map

  Venkatesan, Rajkumar; Kim, Tami
  Exercise
• Conjoint Analysis: Estimating Consumer Preferences

  Cian, Luca; Anik, Lalin; Kim, Tami; et al
  Exercise