Author Profile

Killgallon, Lauren
Philip Morris U.S.A. and Marlboro Friday (A) (Condensed)
Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.; Killgallon, Lauren; Sato, Yoshinobu
M-0657 | Published September 28, 2001 | 4 pages Case
Collection: Darden School of Business
This case is a condensed version of "Philip Morris U.S.A. and Marlboro Friday (A)" (UVA-M-0468). In July 1993, Philip Morris executives met to consider second-quarter data on U.S. tobacco sales. Three... Read More