Author Profile
Kemp, Bianca
Elizabeth Bryant and the "Kicktail" Women of Southwest Airlines
Martin, Sean; Kemp, Bianca; Yemen, Gerry
OB-1488 | Published June 27, 2025 | 26 Pages Case
Collection: Darden School of Business
In October 2004, Elizabeth Bryant, director of Leadership and Development at Southwest Airlines Co. (Southwest), sat across from her boss, prepared to resign. “Jeff,” she started, “I need you to know ... Read More
Building AI Capabilities: Flipkart
Venkatesan, Rajkumar; Kemp, Bianca; Klopfenstein, Amy
M-1069 | Published June 11, 2025 | 5 Pages Case
Collection: Darden School of Business
This is the second in a series of three short cases that profile how companies built their AI capabilities ("Building AI Capabilities: Yum! Brands," UVA-M-1068; "Building AI Capabilities: Flipkart," U... Read More
Transforming Conflict: UCLA’s Chancellor Gene Block and the Palestine Solidarity Encampment
Murray, Meghan; Modica, Marc W.; Kemp, Bianca
BC-0317 | Published April 09, 2025 | 16 pages Case
Collection: Darden School of Business
On April 30, 2024, Gene D. Block, chancellor of the University of California, Los Angeles (UCLA), posted a message to the UCLA Bruin community. It began: “This past Thursday, a group of demonstrators—... Read More
Darden Survivor: Who Will Outwit, Outlast, and Outplay? (A)
Younge, Ayana; McBride, Keegan; Thorne, Montgomery; Kemp, Bianca
OB-1486 | Published April 03, 2025 | 14 pages Case
Collection: Darden School of Business
In this field-based case, two Darden School of Business students and superfans of the show Survivor create their own extracurricular version of the game, retaining key elements such as alliances, blin... Read More
Darden Survivor: Who Will Outwit, Outlast, and Outplay? (B)
Younge, Ayana; McBride, Keegan; Thorne, Montgomery; Kemp, Bianca
OB-1487 | Published April 03, 2025 | 1 pages Case
Collection: Darden School of Business
This case should be used after students have read "Darden Survivor: Who Will Outwit, Outlast, and Outplay? (A)" (UVA-OB-1486). It reveals the outcome of the penultimate and ultimate tribal councils, a... Read More
Understanding Organizational Culture: An Iceberg and a Toolkit
OB-1485 | Published March 12, 2025 | 12 pages Technical Note
Collection: Darden School of Business
This technical note explores the concept of culture within an organizational context—what it is, how it functions, how it shows up, how it differs, and more importantly, how one effectively influences... Read More
Gender Lens Investing: Impact Investing for the Benefit of Women
Kaufmann, Lauren; Kemp, Bianca
E-0517 | Published February 21, 2025 | 10 Pages Technical Note
Collection: Darden School of Business
Impact investing is an investment strategy that aims to generate attractive financial returns while achieving positive social and/or environmental impact. In 2007—with the aim to “rally private invest... Read More
In Search of an Ally: Alicia Baxter, James Johnson III, and the Death of George Floyd
Prengler, Melanie; Younge, Ayana; Kemp, Bianca
OB-1481 | Published January 31, 2025 | 3 pages Case
Collection: Darden School of Business
Alicia Baxter, a Black, Jamaican-born associate at a top consulting firm in New York City, has just witnessed her mentor, James Johnson III, a Black American male, during a moment of vulnerability. Se... Read More
In Search of an Ally: Moustafa Abbas, Zachary Goldstein, and the Tree of Life Synagogue Shooting
Prengler, Melanie; Younge, Ayana; Kemp, Bianca
OB-1482 | Published January 31, 2025 | 2 pages Case
Collection: Darden School of Business
Moustafa Abbas, a practicing Muslim and senior analyst of tax and compliance at a Fortune 500 conglomerate in Pittsburgh, has just seen Zachary Goldstein at the company’s monthly employee resource gro... Read More
In Search of an Ally: Mark Gallagher, Rebecca Wagner, and the #MeToo Movement
Prengler, Melanie; Younge, Ayana; Kemp, Bianca
OB-1480 | Published January 31, 2025 | 3 pages Case
Collection: Darden School of Business
Against the backdrop of the #MeToo movement, Mark Gallagher, a US Army veteran turned financial analyst at a premier film studio in Hollywood, has just learned that his boss has been sexually harassin... Read More
"Firing" Aunt Viv: Janet Hubert and the Long-Awaited Apology
Younge, Ayana; Holmes, Jeanne J.; Kemp, Bianca
OB-1472 | Published November 11, 2024 | 11 pages Case
Collection: Darden School of Business
Using the nearly 30-year-long feud between actors Will Smith and Janet Hubert as a backdrop, this publicly sourced case invites students to consider the purpose and impact of apologies on professional... Read More
Michael Mercieca and Lori Aulds: Pinches Turned Punches?
OB-1471 | Published October 21, 2024 | 6 pages Case
Collection: Darden School of Business
This fictionalized, publicly sourced case prompts students to consider the challenges of being honest and direct in professional and personal relationships. In the case, protagonist Michael Mercieca, ... Read More
Madam Director: Fern Investment Solutions Pursues Board Gender Diversity
Kaufmann, Lauren; Dodd, Tracey; Kemp, Bianca
E-0507 | Published June 18, 2024 | 16 Pages Case
Collection: Darden School of Business
On November 19, 2021, Beatrice O'Sullivan, co-head of environmental, social, and governance (ESG) and equities analyst at Fern Investment Solutions (Fern) in Canberra, Australia, dialed into the Hanco... Read More
Courtney Meeks and the Culture of Change at Milliken
Martin, Sean; Younge, Ayana; Yemen, Gerry; Kemp, Bianca
OB-1456 | Published May 14, 2024 | 9 pages Case
Collection: Darden School of Business
This field-based case puts students in the role of Courtney Meeks, a young Black senior HR manager at Milliken & Company (Milliken) in Spartanburg, South Carolina. A self-described “yes-to-everything ... Read More
Flipkart: Reimagining the Digital Customer Experience
Venkatesan, Rajkumar; Kemp, Bianca
M-1047 | Published March 13, 2024 | 23 pages Case
Collection: Darden School of Business
This field-based case recounts the story of two executives facing a critical decision at Walmart-backed, India-based Flipkart Online Services Private Limited (Flipkart), an expanding e-commerce compan... Read More
Self-Focus versus Mission-Focus Mindset
Davidson, Martin N.; Kemp, Bianca
OB-1449 | Published December 20, 2023 | 8 pages Technical Note
Collection: Darden School of Business
This technical note explores the "self-focus" and "mission-focus" mindsets based on two of the Arbinger Institute's books, The Outward Mindset and Leadership and Self-Deception. Future business leader... Read More
Implications of the Macroeconomy for Business and Life
GEM-0218 | Published July 07, 2023 | 3 pages Technical Note
Collection: Darden School of Business
This technical note explores how the macroeconomy affects businesses and individuals in everyday life, from pricing to job prospects to investing. Students of macroeconomics will gain insight into the... Read More
Flipkart: Leveraging Customer Analytics
Wilcox, Ron; Kemp, Bianca; Adkins, Thomas
M-1046 | Published | 5 pages Case
Collection: Darden School of Business
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchase... Read More