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JAYETI ANAND
CHETAK: REVITALIZING A LEGACY BRAND FROM THE PAST TO THE FUTURE
JAYETI ANAND; TANVI GUPTA; Kiran Pedada; Srinivas Pingali
ISB328 | Published July 27, 2022 | 18 pages Case
Collection: Indian School of Business
The case elaborates the relaunch of Chetak, the iconic scooter brand by Bajaj Auto Limited (BAL), from the perspective of brand identity, legacy brand Read More
