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Eli Lilly and GLP-1s: Direct-to-Consumer Pharma?

McDonald, Rory; Klopfenstein, Amy; Bhat, Akash; Chapman, Louis; Ivester, Kyle

S-0499 | Published August 25, 2026 | 14 Pages Case

Collection: Darden School of Business

Set in November 2023, this case asks students to consider whether Eli Lilly and Company (Lilly) should launch LillyDirect, a direct-to-consumer (DTC) digital health-care platform. The case examines th... Read More