International American Bank
Frey, Sherwood C. ...
International American Bank
Frey, Sherwood C. Jr.; Castleman, William R.
QA-0531 | Published July 17, 1998 | 9 pages Case
Collection: Darden School of Business
Product Details
This case and its companion, the CIT Group (UVA-QA-0530) can be used as part of a module on the creation of mutual value. If the negotiators go beyond an arms-length approach to their relationship, they can create considerable value by relieving constraints and including additional issues. The cases can be used to illustrate the value of strategic alliances.
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