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Innes, Michael J.
McCaw Cellular Communications: The AT&T/McCaw Merger Negotiation
Bruner, Robert F.; Innes, Michael J.; Passer, William J.
F-1143 | Published August 22, 1996 | 36 pages Case
Collection: Darden School of Business
Set in September 1992, this exercise provides teams of students the opportunity to negotiate terms of a merger between McCaw Cellular and AT&T. McCaw was the largest competitor in the rapidly growing ... Read More
American Telephone & Telegraph (AT&T): The AT&T/McCaw Merger Negotiation
Bruner, Robert F.; Innes, Michael J.; Passer, William J.
F-1142 | Published August 22, 1996 | 38 pages Case
Collection: Darden School of Business
Set in September 1992, this exercise provides teams of students the opportunity to negotiate terms of a merger between AT&T and McCaw Cellular. AT&T, one of the largest U.S. corporations, was the domi... Read More