IBM and Apple Computer Alliance (D) Epil...
Spekman, Robert E....
IBM and Apple Computer Alliance (D) Epilogue: 1995-96
Spekman, Robert E.; Paddack, Katarina
M-0512 | Published January 15, 1997 | 7 pages Case
Collection: Darden School of Business
Product Details
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.
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