Hyundai Gas Price Guarantee Program: Wha...
Conroy, Robert M.
Hyundai Gas Price Guarantee Program: What To Choose?
F-1734 | Published May 26, 2015 | 9 pages Case
Collection: Darden School of Business
Product Details
On July 1, 2009, Fred Blake decided to buy a 2009 Hyundai Azera, and the dealer had accepted his offer of $24,567. Then, at the same time Blake made his offer, Hyundai announced a new promotion that offered the purchasers of a new Hyundai the choice of $1,000 in cash or a guaranteed price of $1.49 per gallon of gas for 12,000 miles during the car's first year. Blake needed to choose.
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