Author Profile
Hovick, Michael
Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, Michael
S-0337 | Published August 25, 2021 | 5 pages Technical Note
Collection: Darden School of Business
This technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for mult... Read More
Optimizing Academic Articles: A Practical Guide for Managers
Chen, Ming-Jer; Hovick, Michael; Tucker, Charles
S-0328 | Published April 27, 2020 | 5 pages Technical Note
Collection: Darden School of Business
Articles published in academic journals are rich in research that can be invaluable for business management, operations, and strategy. But managers often consider the publications to be too theoretica... Read More