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Renewing the Nissan Brand

Rubin, James R.; Schultz, Majken; Hatch, Mary Jo

BC-0194 | Published December 21, 2006 | 32 pages Case

Collection: Darden School of Business

One of the directors described his time working at Nissan as a "near-death experience." It was a bumpy ride, but under the guidance of Carlos Gosen, Nissan became one of the most remarkable corporate ... Read More