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Tweets, Retweets, and Entrepreneurship

Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, John

QA-0838 | Published March 06, 2020 | 6 pages Case

Collection: Darden School of Business

This case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through twee... Read More