Adewale Ogunleye is the founder and CEO of Fintop Technology Advisors, a technology development firm that specializes in providing outsourced software development services to financial technology (fintech) start-ups. Ogunleye has recently met with Leya Ahmed, the founder of Periscope Labs, a new fintech whose promising digital payment technology seeks to revolutionize the e-commerce checkout experience. Ogunleye proposed to Ahmed that Fintop would complete its project for $4.5 million, but Ahmed countered by suggesting either a much lower total cost or a riskier option involving a potential bonus, in either cash or stock options. Ogunleye must calculate the risks and rewards of each option.
This case is used at Darden during the Darden Before Darden Program. It would also be suitable in courses covering expected value and risk.