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Briggs & Stratton, Inc.

Eades, Kenneth M.; Gould, Martson; Hill, Jennifer

F-1203 | Published June 01, 1998 | 17 pages Case

Collection: Darden School of Business

The student's task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether ... Read More