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This case?and its related case (UVA-QA-0732)?examine both sides of a two-party negotiation, in which students are asked to find the net value of the deal. These cases fit well in negotiations courses and are suitable for both undergraduate and MBA students. This case is from the perspective of David Deluna, who was looking forward to acquiring and using a new putter from Golf Fore Value?for which he would trade one or more of his used clubs. Deluna had appraised the value of each of the three clubs that could be included in the trade and had also considered their resale value to the store. His objective was to maximize the net value of the clubs that remained in his golf bag less the clubs given up in trade with adjustments for any small cash payment that might be made or received. He hoped that he could leverage his long-standing relationship with Robert Johnston, the owner of Golf Fore Value, to negotiate a favorable deal.
Negotiation preparation, probing for the counterpart's values, managing the concession process, structuring/restructuring potential agreements, and claiming value