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Godrej Properties Limited Leading Strategic Transformation in Indian Real Estate Markets
Chatterjee, Chirantan; Palanichami, Arunsathyaseelan Case IIMA-BP0443 / Published June 12, 2020 / 25 pages. Collection: Indian Institute of Management, Ahmedabad
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Product Overview

The case documents the strategic transformation of Godrej Properties Limited and highlights tensions within the organization in implementing its growth plans. The case brings out the key role of regulation as it creates opportunities and risks for pioneer firms in a context like real estate. It also highlights the important role of business models in creating the core competence of organizations, thereby imparting sustained competitive advantage. A key issue is customer centricity and the role of design in differentiating real estate firms of tomorrow to gain market share.



Learning Objectives

How do emerging economy regulations create opportunities and mute them in contexts like real estate markets? What is the role of business model pivots for real estate firms and their sustaining competitive advantage? What key resources and capabilities are required to continue a growth journey in the sectoral context? The tension around focus related to product markets, geographies, internal and external stakeholders.


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  • Overview

    The case documents the strategic transformation of Godrej Properties Limited and highlights tensions within the organization in implementing its growth plans. The case brings out the key role of regulation as it creates opportunities and risks for pioneer firms in a context like real estate. It also highlights the important role of business models in creating the core competence of organizations, thereby imparting sustained competitive advantage. A key issue is customer centricity and the role of design in differentiating real estate firms of tomorrow to gain market share.

  • Learning Objectives

    Learning Objectives

    How do emerging economy regulations create opportunities and mute them in contexts like real estate markets? What is the role of business model pivots for real estate firms and their sustaining competitive advantage? What key resources and capabilities are required to continue a growth journey in the sectoral context? The tension around focus related to product markets, geographies, internal and external stakeholders.