Author Profile

Gibbs, Shea

• Have Text, Will Travel: Can Airbnb Use Review Text Data to O...

  Gibbs, Shea; Venkatesan, Rajkumar
  Case
• Highly Recommended: Collaborative Filtering Gives Customers ...

  Gibbs, Shea; Venkatesan, Rajkumar
  Technical Note
• Text Analytics: Turning Words into Data

  Gibbs, Shea; Venkatesan, Rajkumar
  Technical Note
• Digital Internal Communications: How Organizations Can Stay ...

  West, June A.; Gibbs, Shea
  Technical Note
• Don't Be a Cat: Putting on Your Best Virtual Face

  West, June A.; Gibbs, Shea
  Technical Note
• Leading Change: How Alaska Airlines Took Over an Industry Da...

  West, June A.; Gibbs, Shea
  Case
• Logistic Regression

  Venkatesan, Rajkumar; Gibbs, Shea
  Technical Note
• Miles from Home: Transforming the Poorest, Most Expansive Sc...

  West, June A.; Gibbs, Shea
  Case
• Multiple Regression and Marketing-Mix Models

  Venkatesan, Rajkumar; Gibbs, Shea
  Technical Note
• Netflix, Inc.: The Mouse Strikes Back

  Venkatesan, Rajkumar; Gibbs, Shea; Shively, Daniel
  Case
• Paid Search Advertising

  Venkatesan, Rajkumar; Gibbs, Shea
  Technical Note
• Segmentation at Sticks Kebob Shop

  Venkatesan, Rajkumar; Gibbs, Shea
  Case