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Genmor Pharmaceuticals' Acquisition of V...

Bruner, Robert F.,...

Case

Genmor Pharmaceuticals' Acquisition of Vascorex Corporation

Bruner, Robert F.; Simko, Paul J.; Frank, Mary Margaret; Martin, David; Goldstein, Marc

C-2226 | Published July 15, 2005 | 20 pages Case

Collection: Darden School of Business

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This case asks students to identify and evaluate the merits of two factors that have led a buy-side analyst to conclude that an acquiring company is a high-risk investment: (1) the company's allocation of acquisition proceeds and (2) the quality of the target's intellectual-property (IP) portfolio. The acquirer's allocation of the acquisition cost of the target is quite different from that of one of the company's previous deals. Careful interpretation of each line item for both acquisitions yields insights into the value management seeks with the acquisition. An IP-quality report supplied by an independent IP consulting firm likewise raises a number of issues students should identify. The primary objectives of the case are to (1) introduce IP-quality concepts as they relate to a firm's patent portfolio, (2) understand the accounting basis for firms' purchase-price allocations in IP-intensive acquisitions, and (3) compare and contrast the risk implications of acquisitions of in-process portfolios of drug candidates with established products.