General Motors Corporation, 1988 (A)
Bruner, Robert F.,...
General Motors Corporation, 1988 (A)
Bruner, Robert F.; Opitz, Casey S.
F-0789 | Published March 28, 1988 | 19 pages Case
Collection: Darden School of Business
Product Details
In the spring of 1988, GM is being criticized for poor financial performance. The student must evaluate corporate performance and identify the underperforming divisions. The case provides an opportunity to exercise a range of equity-pricing models: CAPM, APT, dividend growth, and earnings/price. The challenges in deriving an equity cost come to the forefront. Student and instructor spreadsheet files are available for use with this case and teaching note.
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