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General Motors: 1991 Equity Financing
Eades, Kenneth M.
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General Motors: 1991 Equity Financing
Eades, Kenneth M. Case F-1109 / Published November 16, 1995 / 14 pages. Collection: Darden School of Business
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Bob O'Connell, CFO of General Motors, is considering a variety of equity alternatives to fund a large shortfall over the next couple of years. His tasks are to map out a financing strategy for the long term and to choose the equity instrument to be issued immediately. Of particular interest to O'Connell is a new security called PERCS (preferred equity redemption cumulative stock).




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  • Overview

    Bob O'Connell, CFO of General Motors, is considering a variety of equity alternatives to fund a large shortfall over the next couple of years. His tasks are to map out a financing strategy for the long term and to choose the equity instrument to be issued immediately. Of particular interest to O'Connell is a new security called PERCS (preferred equity redemption cumulative stock).

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