General Motors: 1991 Equity Financing
Eades, Kenneth M.
General Motors: 1991 Equity Financing
F-1109 | Published November 16, 1995 | 14 pages Case
Collection: Darden School of Business
Product Details
Bob O'Connell, CFO of General Motors, is considering a variety of equity alternatives to fund a large shortfall over the next couple of years. His tasks are to map out a financing strategy for the long term and to choose the equity instrument to be issued immediately. Of particular interest to O'Connell is a new security called PERCS (preferred equity redemption cumulative stock).
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