Author Profile
Gale, John
Brand Visibility at Stridevera: An Answer Engine Optimization Dilemma
M-1085 | Published August 12, 2026 | 12 Pages Case
Collection: Darden School of Business
This case introduces students to the emerging field of answer engine optimization (AEO), also called generative engine optimization (GEO). Set in April 2026, it asks students to take the perspective o... Read More
GBUS 8464: Hot Topics in Marketing
CP-2635 | Published June 09, 2026 Darden Course Pack
Collection: Darden School of Business
Hot Topics in Marketing offers a substantive, practitioner-facing introduction to the discipline at this frontier. It is designed for first-year part-time MBA students who have not yet taken a formal ... Read More