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Walt Disney Productions (A): The Walt Years

Liedtka, Jeanne M.; Fulmer, Robert M.; Fulmer, William E.

BP-0332 | Published March 26, 1993 | 29 pages Case

Collection: Darden School of Business

This case is a summary of the history of Walt Disney Productions from its founding by Walt Disney in the 1920s to 1984. Faced with declining performance in virtually all divisions of the company, top ... Read More