Author Profile
Franco, Luis
Kellogg-Worthington Merger
Bourgeois, L. J. III; Franco, Luis; Cording, Margaret
BP-0426 | Published February 06, 2001 | 24 pages Case
Collection: Darden School of Business
The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must... Read More
Note on the Accelerated Transition
Bourgeois, L. J. III; Franco, Luis; Cording, Margaret
BP-0427 | Published February 06, 2001 | 17 pages Technical Note
Collection: Darden School of Business
This note describes Pricewaterhouse Coopers' Accelerated Transition approach to integrating mergers. Steps include value driver analysis, communication, stakeholder support, execution, organizational ... Read More