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A/B Testing at Vungle

Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, Ioannis

QA-0821 | Published April 13, 2015 | 7 pages Case

Collection: Darden School of Business

Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/... Read More