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Fifth Street Jewelers: Dana Frasier

Frey, Sherwood C. ...

Case

Fifth Street Jewelers: Dana Frasier

Frey, Sherwood C. Jr.

QA-0705 | Published July 18, 2007 | 3 pages Case

Collection: Darden School of Business

Product Details

Dana Frasier, owner of Fifth Street Jewelers, was intrigued by the diamond ring that had been dropped off by a courier from the offices of Miller Moran. The center diamond was certainly more than 3 carats, the cut was European, and the setting was exquisitely ornate and detailed. A friend with an impressive collection of antique jewelry, who happened to be in the shop viewing other antique jewelry, offered $30,000 for the ring, if it were for sale. The offer translated into a maximum price to Moran of $27,500. See also "Fifth Street Jewelers: Miller Moran" (UVA-QA-0706).

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