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Fingerhut's Price Strategy

West, June A.; Kalsow, Gretchen A.; Fennel, Lee; Mead, Jenny

E-0151 | Published August 05, 1999 | 17 pages Case

Collection: Darden School of Business

Fingerhut, based in Minnetonka, Minnesota, is a direct-marketing company that sells a smorgasbord of consumer goods through an array of specially targeted catalogs. In November 1996, an article in the... Read More