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Fehskens, Katie
The Aleve Launch (B)
Parry, Mark E.; Fehskens, Katie
M-0556 | Published May 18, 1998 | 4 pages Case
Collection: Darden School of Business
In this, the second part of a two-case series on the launch of over-the-counter pain relievers, the P&G launch plan for Aleve and results of that launch are discussed. Aleve was launched in June 1994 ... Read More
The Aleve Launch (A)
Parry, Mark E.; Fehskens, Katie
M-0554 | Published May 05, 1998 | 10 pages Case
Collection: Darden School of Business
In 1988, Syntex formed a joint venture with Procter & Gamble to market naproxen sodium, a prescription pain reliever sold by Syntex under the names Anaprox and Naprosyn, in the over-the-counter (OTC) ... Read More