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Dow Chemical Polyolefins and Elastomers ...

Horniman, Alexande...

Case

Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance

Horniman, Alexander B.; Cross, Tom

OB-0813 | Published April 15, 2002 | 18 pages Case

Collection: Darden School of Business

Product Details

This case is about the highest performing R&D department in the chemical industry. It illustrates how a 650-person group was transformed from a low performing department in a poor performing business about to be sold off to the highest performing technical group in Dow Chemical. It is a superb example of sophisticated change management. The case sets up the question of what next? How can Dow Chemical continue the high performance of this critical group with the possible retirement and promotion of the leaders who made this transformation happen?

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