Author Profile
Dixon, Sterling
Marketing BookBot: Developing a Project Charter for a Pre-Seed Startup
Whitler, Kimberly; Dixon, Sterling
M-1079 | Published March 02, 2026 | 7 Pages Case
Collection: Darden School of Business
It was summer 2025, and Sterling Dixon had just begun working at BookBot, a pre-seed start-up with an AI-powered platform designed to help self-published authors market their books. These authors ofte... Read More