Author Profile

Kuhn Flowers

Farris, Paul W.; Shames, Ervin R.; Disantis, Thomas G.

M-0696 | Published July 21, 2004 | 18 pages Case

Collection: Darden School of Business

Kuhn Flowers is an extremely successful florist in Jacksonville, Florida. The case describes Kuhn's marketing and operations strategies, emphasizing the synergies between them. As backdrop to the case... Read More