Business Case Studies & Business Publications

Digital Green: Leveraging Local Knowledg...

Ranjan, Ashish, Ra...

Case

Digital Green: Leveraging Local Knowledge and Talent for Video-Based Information Dissemination

Ranjan, Ashish; Ranganathan, Kavitha

IIMA-IS0134 | Published March 14, 2018 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

Digital Green is a prime example of a development intervention aimed not only at the poor but "by the poor", as a content or knowledge disseminator to rural users The case is written in the form of multiple scenes that unfold organically to paint a bigger picture of what the organization does and the different players and groups that take part to make this intervention a success. The reader is exposed to different view-point and actions taken by various stakeholders: the Village Resource Person from the local government organization, the self-help group member who features in the video and the Assistant Program Manager (APM) for Digital Green. This case can be used in courses that teach 'Development and ICT' and generic courses in BOP development that want to highlight issues related to scalability of an intervention, local relevance and buy in (adoptability), and understanding ground realities.

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