Product Overview

Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises 22 videos that were created from the Design Thinking course at the Darden School. Developed by Jeanne Liedtka, they can be used either as a stand-alone instructional activity or with case studies that focus on a specific design challenge. It is designed to accompany any one of three cases ("Arena Industries" [UVA-S-0240], "Trenton State College" [UVA-S-0241], and "Great Lakes" [UVA-S-0248]) that explore the design thinking approach to innovative problem solving. Instructors may contact info@dardenbusinesspublishing.com to obtain a preview code to evaluate the approximately four hours of videos.

Videos List

What is Design Thinking? (VIDEO) / S-0260
What is Design Thinking? (VIDEO) / S-0260
Meet George and Geoff (VIDEO) / S-0268
Step One: Identify an Opportunity (VIDEO) / S-0269
Step Two: Scope Your Project (VIDEO) / S-0270
Step Three: Draft Your Design Brief (VIDEO) / S-0271
Design Tool: Visualization (VIDEO) / S-0262
Design Tool: Ethnography (VIDEO) / S-0263
Design Tool: Ethnographic Interviewing (VIDEO) / S-0264
Step Four: Make Your Plans (VIDEO) / S-0272
Step Five: Do Your Research (VIDEO) / S-0273
Step Six: Identify Insights (VIDEO) / S-0274
Step Seven: Develop Design Criteria (VIDEO) / S-0275
Step Eight: Brainstorming (VIDEO) / S-0276
Step Nine: Develop Concepts (VIDEO) / S-0277
Step Ten: Create Some Napkin Pitches (VIDEO) / S-0278
Step Eleven: Surface Key Assuptions (VIDEO) / S-0279
Step Twelve: Make Prototypes (VIDEO) / S-0280
Step Thirteen: Get Feedback from Stakeholders (VIDEO) / S-0281
Step Fourteen: Run Your Learning Launches (VIDEO) / S-0282
Step Fifteen: Design the On-Ramp (VIDEO) / S-0283
Measuring Impact (VIDEO) / S-0284
What Now? (VIDEO) / S-0285