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Tradition & Taste: Exploring Consumers' Changing Attitude

Das, Gopal; Abhishek; Varshneya, Geetika

IIMA-MAR0485 | Published July 11, 2016 | 11 pages Case

Collection: Indian Institute of Management, Ahmedabad

This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100-year old family business manufacturing, retailing and exporting sweets, s... Read More