Author Profile
Cui, Cheng
Northern Forest (A)
Landel, Robert D.; Cui, Cheng; Lotspeich, Chris; Jones, Andrew
OM-1107 | Published March 05, 2004 | 14 pages Case
Collection: Darden School of Business
This case series focuses students on the boom-and-bust behaviors in the Northern Forest sawmill industry. Stakeholders, from landowners to sawmill owners to government officials to environmentalists, ... Read More
Bacardi Southampton (D): Analyzing Agile System Savings
OM-1082 | Published September 28, 2003 | 6 pages Case
Collection: Darden School of Business
A spreadsheet model, AgileSavins, was written to support the Bacardi Southampton cases (A), (B), and (C). The Excel model and model analyses can be obtained by contacting Professor Robert D. Landel at... Read More
JetBlue Airways IPO Valuation
Schill, Michael J.; Owen, John; Monroe, Garth; Cui, Cheng
F-1415 | Published August 20, 2003 | 19 pages Case
Collection: Darden School of Business
This case examines the April 2002 decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue's i... Read More