Credit Where Credit is Due: The Latino C...
Fairchild, Gregory...
Credit Where Credit is Due: The Latino Community Credit Union
Fairchild, Gregory B.; Smith, Robert N.; Zienta, Ellen
ENT-0104 | Published December 31, 2008 | 12 pages Case
Collection: Darden School of Business
Product Details
Five years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU's customer base: Hispanic immigrants, many of them undocumented. The credit union's next bold step was to consider introducing credit cards for their customers. The question was how to make it work.
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