Author Profile
Correll, Brooke
Altamar Brands and Absinthe: Feeding "the Green Fairy"
Moore, Marian Chapman; Correll, Brooke
M-0844 | Published March 20, 2013 | 11 pages Case
Collection: Darden School of Business
In May 2007, Altamar Brands signed a contract to represent Kübler Absinthe in the United States. The next month, U.S. consumers greeted the news of absinthe's legalization with abandon. Industry veter... Read More
Philip Morris USA: Life After the Master Settlement Agreement (A)
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; Correll, Brooke
S-0157 | Published March 25, 2010 | 12 pages Case
Collection: Darden School of Business
When Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health ... Read More